What does Boston mean to you?
A city isn’t defined by a logo.
It’s defined by its people.
Boston is made of stories, opinions and identities that can’t be captured by a single design. What it means changes depending on who you ask.
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Develop a marketing-driven project for New Era that involves the community in creating a new cap and the campaign to launch it.
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Turn the city into a co-creator — gathering stories, opinions and preferences from the streets and social media to design the cap, then using those same voices to power the campaign that brings it to market.
