It’s Personal.
What feels personal doesn’t stay personal.
It spreads.
Vaccination is often framed as an individual choice, something private, controlled, personal. But in shared spaces, there is no such thing as an isolated decision. What we choose affects the people around us, often without us even noticing.
The closer we are, the more connected the consequences become.
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Reframe vaccination from an individual choice to a shared responsibility.
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Place the message “It’s personal. Until it isn’t.” in shared public spaces, where proximity makes the collective impact of personal decisions impossible to ignore.
OOH
DESIGN & COPYWRITING: ALICE TUNINI & NANDINI JORI
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