Wear the Culture.
Culture isn’t something we observe.
It’s something we live.
It moves through the city, in what we wear, how we move, and where we go. No longer confined to galleries or institutions, culture exists in everyday life.
-
Position Saks as a brand that connects fashion with contemporary culture in a meaningful, visible way.
-
Bring art into the streets through OOH placements, turning the city into a living gallery and positioning Saks at the intersection of fashion, art and urban culture.
