what does Boston mean to you?
Develop a marketing-driven project for New Era that involves the community in the creation of a new product, using social media as a tool for participation rather than promotion.
New Era takes the creative process to the streets.
By engaging people in real life and across social platforms, the brand gathers opinions, stories, and preferences that directly inform the design of a new cap.
Social media becomes a space for dialogue and co-creation, turning the audience into contributors rather than consumers.
